Nice Ice

Costa Brava

Resident

Serving the english speaking community

August 2008, n:36

What started as a family-run ice cream shop in Empuriabrava has grown to become a global success.
Dino Parvese and his family came to the Costa Brava on holiday. Parvese soon spotted a gap in the market. New-built Empuriabrava had plenty of cafés and bars, but no ice-cream parlour.
His marketing plan was simple; use only fresh fruit and dairy product as a healthy foodstuff rather than confectionery. It clearly worked, for the business flourished; new outlets soon opened up in nearby Roses and Santa Margarita.
Today Gelats Dino is a multimillon-Euro business with a gleaming new factory in the centre of Empuriabrava. They now produce ice-cream without sugar or gluten and next year introducing a soya-milk version for customers who are dairy intolerant. Although ice-cream might be seen as a luxury product, sensitive to the economy. Gelats Dino has never felt the need to diversify.
And despite inroads made by more exotic flavours, the old favourites vanilla,chocolate and strawberry in that order, still account for over half of European sales.
http://www.gelatsdino.com/

Opinion of the New:

Now, I am going to give my opinion about this news.
I think that it’s very interesting news because it’s news that influences Empuriabrava, our town .
Is there anyone who hasn’t ever eaten an ice cream?
I love dino ice cream!!
The objective of this news consists of giving information about the business and a little history about Dino’s family. But for other part I think that it’s also publicity.
In summer I went to Dino, to see other people and the machines that make ice creams, It’s very interesting and impressive and after the visit, they gave me a vanila ice cream!